It retails for $12.95 in the United States and, like several other Gateways Institute tapes, comes in a small carton carrying the advertisement: “Subliminal tapes work, so you don't have to. If you want to make real, lasting changes and improvements in any area of your life, you must reach the subconscious mind where the changes begin.įor a busy person who lacks self-confidence and lives on a tight budget, the Building Self-Confidence tape in question would seem to have strong appeal. The unconscious mind has a powerful influence on conscious actions, thought, feelings, habits, and behaviors, and actually controls and guides your life. Reach the subconscious mind, which is the seat of all memories, knowledge and emotions. The contention is that consciously imperceptible or subliminal messages Nevertheless, according to the same brochure, these suggestions can be and are perceived subconsciously, and therein lies their purported power. Because the suggestions are masked by the ocean sounds, they cannot be perceived consciously. I believe in myself more and more every day, and my confidence naturally rises to the surface in every situation.” Each of these statements is repeated hundreds of times in the course of the 1-hour program. According to an accompanying brochure, the tape also contains dozens of positive suggestions or affirmations, such as: “I am a secure person. When the tape is played at a comfortable listening volume, all one hears is the rhythmic ebb and flow of a tropical ocean surf and the faint cry of gulls circling the shoreline.Īt least, that is all one hears consciously. Building Self-Confidence is the title of an audio cassette tape manufactured and marketed by the Gateways Institute of Ojai, California.
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